DBA filing · Florida
In Florida, a DBA is registered at the state level. Register with the Division of Corporations (Sunbiz) for $50.
A DBA — short for “doing business as,” also called a fictitious business name, assumed name, or trade name — lets you legally operate under a name that isn't your own legal name or your company's exact registered name. In Florida, a DBA is registered at the state level.
Here's exactly where and how to register your DBA in Florida — and what it costs — so your filing is accepted the first time.
DBAform is a resource either way — do it yourself with the official link, or let us handle it.
Use the official Florida link and the details on this page to file it yourself at no charge.
Open the official Florida filing page →Prefer to hand it off? File through LegalZoom, our recommended service (plus the $50 state fee).
File through LegalZoom →Don't want to navigate the Division of Corporations (Sunbiz) yourself? File through LegalZoom, our recommended filing service — they prepare the paperwork and submit it to the correct office (from $99 plus the $50 state fee). DBAform may earn a commission if you use our link, at no extra cost to you.
In Florida, a DBA is filed with the Division of Corporations (Sunbiz). This is a state-level filing.
Florida's government filing fee is $50. You can file it yourself and pay only that fee, or file through LegalZoom (from $99 plus the state fee).
A Florida DBA must be renewed every 5 years.
Yes. Advertise the name once in a county newspaper before filing; expires Dec 31 of year 5.
If you operate under any name other than your own legal name (as a sole proprietor) or your business's exact registered name (as an LLC or corporation), Florida requires you to register it. If you use only your legal name, you generally don't need one.
No. A DBA is only a registered trade name -- it doesn't create a legal entity or protect your personal assets. An LLC does both. Many owners form an LLC and then file a DBA under it.
Filing in more than one state, or not sure this is the right one? Browse every jurisdiction or jump to a popular state:
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